THE PINK TOUR VISITS OAKRIDGE CENTRE THIS FRIDAY, MAY 6TH FROM 10AM TO 3PM IN THE WEST PARKING LOT

The Pink Tour is a province-wide education initiative to encourage women 40 – 79 years of age to take advantage of BC’s free screening mammogram program.

Currently only 51% of women in BC who should go for a regular mammogram, actually do. According to World Health Organization investigations, if 70% of eligible women went for one, we could reduce the number of deaths from breast cancer by up to one third.

The Pink Tour’s most identifiable element will be a 70 foot branded bus which will travel through more than 50 BC communities from May to September.

Visitors to the bus will be able to walk through the bus and view displays and speak to the Tour staff about the importance of having a regular mammogram.  Displays will include messaging about overall breast health, facts about mammography, breast cancer risk factors and information on the Canadian Breast Cancer Foundation and its commitment to research and community support.  Visitors can also test their knowledge with an on-board quiz.

The tour team will also be able to use laptops on board the bus to provide a direct link to the Mammogram call-back program.  During the bus tour, a visitor can register their contact details and within several days they will receive a call back from the Screening Mammography Program about dates available for a mammogram.  Visitors are also encouraged to call 1.888.GO.HAVE.1 directly to book a mammogram themselves.